When Edgard Corona established Smart Fit in 2009, his goal was to create a gym experience that delivered high-quality service at an affordable price. Drawing inspiration from international trends, Corona recognized a gap in the Brazilian fitness market where premium gyms dominated, leaving limited options for budget-conscious consumers. His solution was a model that combined affordability with efficiency, reshaping fitness accessibility for millions.
Smart Fit’s first location in São Paulo was designed with simplicity and functionality in mind. By prioritizing essential gym features while keeping costs low, Corona offered memberships at a fraction of traditional gym prices. This approach resonated with consumers who valued affordability without sacrificing access to modern facilities.
Expansion Across Latin America
Edgard Corona’s vision extended beyond Brazil, with Smart Fit soon expanding to countries including Mexico, Colombia, and Peru. The brand’s rapid growth was driven by a standardized approach that ensured consistency across all locations. Regardless of geography, members experienced the same level of service and access to high-quality equipment.
By mid-2024, Smart Fit operated over 1,500 locations across 15 countries, serving approximately 4.6 million members. This extensive network positioned the company as the largest fitness chain in Latin America and one of the fastest-growing globally. The High Value Low Price model allowed the brand to appeal to a broad demographic, from young professionals to families, while maintaining operational efficiency.
Strategic Investments and Market Impact
To fuel its growth, Smart Fit secured significant investments from global firms such as GIC and CPPIB. These partnerships provided the resources needed to acquire new locations and expand the company’s reach. By reinvesting in infrastructure and market development, Smart Fit strengthened its position as a leading fitness chain in the region.
In 2021, the company made headlines with its initial public offering (IPO) on Brazil’s B3 stock exchange, marking a pivotal moment in its history. The IPO not only showcased the brand’s financial stability but also highlighted its potential for further expansion. By 2024, Smart Fit reported revenues exceeding R$5 billion, reflecting the success of its scalable business model.
Making Fitness Accessible to All
Smart Fit’s commitment to accessibility transformed the fitness industry in Latin America. By removing financial barriers, the company encouraged millions to adopt healthier lifestyles. Its membership plans provided affordable access to state-of-the-art facilities, empowering individuals from diverse economic backgrounds to prioritize wellness.
Edgard Corona’s leadership has been instrumental in driving this transformation. His ability to adapt global concepts to local markets while maintaining a focus on affordability has solidified Smart Fit’s reputation as a trailblazer in the fitness industry. Today, the brand stands as a symbol of how thoughtful innovation can create widespread impact, improving lives while achieving business success.
Comments are closed.